Sundeep Malhotra, Founder and CEO
A retail veteran, Sundeep – Founder CEO – joined HomeShop18 in August 2006 as its first employee and built the company from ground up. He led a successful team alongside partner vendors, strategic alliance partners, investors, consultants and other stakeholders to create India’s largest virtual retail organization. As a result of his tireless efforts, HomeShop18 today boasts of being the leader in virtual retail in India. Sundeep is also the co-chairman of Retail Vertical of FICCI and a frequent speaker at various national and international retail forums. Sundeep has won “CEO of the year award” in 2011 and under his guidance, HomeShop18 has received numerous industry awards including the “Most Admired Brand” award.

Sundeep is a strong believer in immense potential of retail sector in India. To him, the secret sauce of any successful business venture is passionate and capable teams. Before HomeShop18, Sundeep was with Pepsi Foods as Executive Vice President.

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Narasimha Jayakumar, Business Head and COO - E Commerce
Narasimha is the Business Head and COO of the E-Commerce business at HomeShop18 and directly oversees all strategy, sales, online marketing and customer service operations for HomeShop18’s e-commerce venture. Under his leadership www.homeshop18.com has become a name synonymous with  E-commerce for the Indian consumer in a very short time. Narasimha joined HomeShop18 in June 2010 from Google India where he was the business head for travel, local and media verticals. He is a computer engineer from NIT Surathkal, PGDM from IIM, Bangalore and an MBA from the London Business School.

His ability to understand consumer behavior and proactively aligning business strategies is a competency well appreciated by his team members and management. He is a strong believer of leadership development in making the organization future ready.

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Dhruva Chandrie, Business Head and COO - TV HomeShopping
Dhruva is business head and COO of TV HomeShopping line of business at HomeShop18. Dhruva serves on the company’s executive team and oversees all sales and operations interventions for India’s #1 homeshopping channel including product planning, sourcing and broadcasting. Dhruva joined HomeShop18 in February 2012 from Videocon Telecommunications Limited where he was the COO for their retail operations.

Dhruva is a retail sector veteran and has over 18 years of exemplary track record with blue chip organizations. He is an engineering graduate from BITS Pilani and Post Graduate in Business Management from IIM, Lucknow. He is strong proponent of team synergy and management by objectives.

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Raman Gulati, Director - Fulfillment
Raman is a part of the founding team and the Director of Fulfillment at HomeShop18 who has been instrumental in growth of HomeShop18 over the last 5 years. He serves on the company’s executive team and oversees all operations of HomeShop18 pertaining to call center, order management, warehousing, logistics, customer services and corporate affairs.

Raman joined us after a long innings with The Times of India Group where he was the SBU & Operations Head of E-Commerce business of The Times of India Group. He is Chartered Accountant by qualification and also holds an MBA in Operations. Raman believes in a project oriented approach and leveraging individual capabilities to meet organizational goals.

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Sachin Rastogi, Chief Financial Officer
Sachin is the Chief Financial Officer of HomeShop18. He is a part of the executive committee of HomeShop18 and oversees Planning, MIS, Accounts, Audit and Treasury functions. He joined HomeShop18 in September 2010 from eClerx where he was the CFO and led the company to a successful IPO.
Earlier he has worked for marquee organizations like Microsoft and Gillette across various corporate roles. Sachin is an alumnus of IIM, Bangalore. He firmly believes in a process oriented approach and delivering against stretched goals.

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Vish Magapu, Chief Technology Officer
Vish is the Chief Technology Officer at HomeShop18. He joined HomeShop18 in October 2010 and has been instrumental in building robust technology solutions to achieve operational efficiencies and a world class E-Commerce platform. Prior to joining HomeShop18, Vish was working with Amazon.com as a senior leader of Amazon Kindle team.
Vish is adept at understanding business processes and intriguing work flows before proposing a technology solution. He holds a Master’s degree in Information Systems from University of San Francisco and holds an engineering degree  in electronics & communication.

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Atrash Aman, Business Head & COO - M Commerce
Atrash is leading the M-Commerce arm of HomeShop18 operations. Before moving into the role internally in March 2012, Atrash was a part of the core founding team of HomeShop18 and was directly involved in setting up the entire sourcing and vendor management platform. Under his inspired leadership, HomeShop18 today has built an enviable portfolio of brands and vendors.
Atrash joined HomeShop18 from Airtel Enterprise Services where he was the Head of Marketing. Atrash is an MBA from Faculty of Management Studies, Delhi.

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Girish Keswani, Vice President - Human Resources
Girish leads the HR practices at HomeShop18 and is additionally responsible for general administration functions. Girish is a part of the executive team at HomeShop18 and oversees all talent-related functions including recruitment, talent management, HR operations, engagement, compensation and benefits and continual learning.

Girish joined HomeShop18 in January 2011 from Essar Group, where he was the Head of HR for one of the key business units of the group. He is an ardent believer in the power of collective wisdom and its impeccable application. Interestingly, Girish is a marketing post graduate who made an intriguing career switch in 1999 to be an HR professional, since he believes that people are the most important lever in organizational strategy. He comes with over 18 years of experience with marquee organizations like Bharti Mobile and Colgate Palmolive.

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